Script Practice Saturday

Happy Weekend everyone! We hope you’re having a successful time hosting open houses and taking clients on showings. In order to continue to help you to grow your business, we will be sharing a real estate script every Saturday. If you’d like to see a script for a specific topic let us know by emailing Jennie at jsherkness@kw.com.

Today we are going to look at a script to use when your seller’s believe that because of updates their home is worth more than market price:

[This script is primarily useful in a rising market (i.e., seller’s market = surplus of
buyers).]
SELLER: My home is worth more than what you’ve come up with based on the
CMA. Can’t we go with what I believe my home is worth?
AGENT: The price you’re suggesting is within a reasonable range of the
listing price. We could put it there for two weeks and gather
feedback from showing agents and buyers. Th ey’re going to tell
us whether our price is correct or not. If we’re getting a lot of
showings and no offers, I can tell you that we’ll need to adjust the
price. Th e market is moving right now. Th e buyers are out there.
If we don’t get any offers, basically we’re being told that we’re
overpriced. It might just take a slight adjustment of $_______
($4,000–$5,000) to get the home sold. In two weeks we can
revisit this. Is that okay?
SELLER: Sure, thanks.

Are you interested in joining a company that teaches it’s agents how to talk to clients in all situations? Then give us a call at 215-631-1900 or email Jennie at jsherkness@kw.com.

*Script from KW BOLD

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